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Are you on Instagram?

Continuing my four part series on using social media for a small business, this week I’m asking the question, are you on Instagram? If not, here are a few pointers for getting up and running with what is becoming one of the fastest growing social media platforms.

As I’ve said before, for this fifty something year old, using social media to promote my upcycling business has been a steep learning curve, but a most enjoyable one. Instagram has become another string to my bow, and works very differently to Facebook or Twitter.

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Research is showing that the photo-sharing app is one of the most effective brand-building tools available today. It is not surprisingly is a popular choice for other designers and professions, and is in fact increasingly important for every kind of business.

Whilst Instagram can be viewed on a laptop or pc, it is primarily an app for the smartphone. The Instagram app can be downloaded for free from the Apple store or Google play, and is very easy to use.

Once downloaded, you will be prompted to fill out your profile. Your username should match those already in use on other social media profiles. Write a short 150 character bio and include a link to your website.

Your profile picture can be your company’s logo or a photo of you, and again, it is useful to keep this consistent over all social media so that your brand is instantly recognisable. This is a job that I need to do as my profile pics are not all the same! I often wonder of it’s better to use a photo of me, an instantly recognisable product such as my sweatercoats, or my logo? I think I’ll change them all to my logo this week, after all it’s a great design!

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Stick to a theme. I live and work in rural Northumberland making one off handmade, upcycled products. This therefore is what I want to show folk. I do not include photos of my dinner, holiday snaps, family or other aspects of my life, but I do show photos of behind the scenes, where I live and work, what has inspired me in nature as well as photos of new products. I think it’s a good idea to develop an image of you and your brand that is not just about what you make, but rather how it is made, and the personality behind the business.

Bridge-Cottage

You then need to add a caption. This is a chance to expand on your image, and link it back to your business. Use hashtags to help followers find your posts that are relevant to the photo, but use these at the end of the caption, and not jumbled up in the text. I frequently use the following hashtags: #upcycled #ecofashion #wool #recycled. You can put a couple of hashtags in your profile too.

On Instagram, you should be maintaining a regular posting schedule, but you don’t want to bombard your followers with too many posts. I generally post something once or twice a day, usually in the morning and again in the late afternoon to catch everyone returning home from work.

Don’t forget to crosspost your Instagram posts with other social media platforms. The app allows you to post images directly to Facebook, Twitter, Tumblr, Flickr and Foursquare. However, I do find that as the different social media platforms work in very different ways, I do tend to construct posts differently depending on where they are destined for. I crosspost direct to Twitter and Tumblr from Instagram, but not to Facebook. That just a matter of preference.

I’ll leave you now with this photo of a poncho sent by a lady in Tennessee USA who followed me on Instagram, then put an order in for a bespoke rasta poncho after seeing posting of my upcycled woolly ponchos. It’s proof that using social media for business really is worth the while!

Ruana

If you’d like to follow me on Instagram I’m woollypedlar

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The Highs and Lows of Using Facebook as a Small Business

Oh Facebook you fickle friend! You really have incensed me this week. It is not often I have a rant, and I do try to keep everything as positive as possible, but when I spend the best part of a day photographing, editting and listing a new product which I’m really excited about, and then the algorithm by which Facebook decides what should appear in your newsfeed deduces that my woolly wraps are only to be seen by handful of people, I’m left feeling utterly frustrated.

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Don’t get me wrong, Facebook can be tremendous, and I would recommend that anyone who has a visual product to show the world uses Facebook and other social media to their full advantage. Why wouldn’t you use a global platform to show the world what you have been making?

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I first set up my Facebook business page, The Woolly Pedlar, back in 2012 when I left teaching and my little one woman upcycling business was launched.  I had watched with interest how Katwise used Facebook with Etsy and had what could only be described as a cult following. She only had to post an album of her latest creations and they would be seen and shared by thousands which led to a stampede when her sale started, with her sweaters selling faster than Glastonbury tickets.

happy-customer

Facebook has allowed me to engage with so many wonderful people. Do date I have 1,852 followers, and I have been sold many of my upcycled woolly goodies through the power of Facebook alone. I have an album which continues to grow, of photos sent by happy customers. In fact Phillippa who sent in the photo above, has just sent me another, this time of her daughter in one of my upcycled ponchos.

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I have built relationships with my followers, some of them remaining virtual friends, and some of them becoming real life friends and colleagues, with us meeting at events and shows, and keeping in touch with each other via the Facebook page.

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One piece of advice I would give anyone who has a Facebook business page, is to build up a picture of yourself, what makes you tick, your personality and anything that supports your brand. Some of you will know my story, and that The Woolly Pedlar came about through my love of recycling, and living sustainably and through the writing I did of The Bridge Cottage Way. I try, therefore, to show folk more about me that simply what I make. After all. no one wants to engage with a page that simply bombards you with ‘buy this’ posts. Whilst there is a fine line to be drawn between exposing the ins and outs of one’s family life, I do think followers like to get a feel of you as a whole person, and of the lifestyle you have, as well as seeing what you’ve been making. The Woolly Pedlar is about so much more than just jumpers.

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I try to have time out every day for a mindful wander round the garden both for relaxation, and to get a photo ready for my daily ‘Good Morning’ posts which I’m told by my followers are greatly enjoyed. (or perhaps they’re just being polite)

I use Facebook to share my blogposts, newsletter updates, event news as well as showing how and why I make what I do.
Little and often has to be they key. I often get told ‘I don’t have the time for social media’ but if used little and often I feel it isn’t too time consuming. It’s a question of getting into the habit, but also of not letting it take over your life!

So why, if I find Facebook such a great marketing tool, am I so cross with it? A year or so ago Facebook decided that it wanted small businesses to pay to boost posts. I guess Facebook does need to earn its money somehow, and we had had a free run for sometime, but it seems to be doing pretty ok from advertising. So now, I find that any post with a link to my website, a £ sign, a size or anything that includes the words ‘website, for sale,’ or a price or size is guaranteed to be only seen by a few. So how the dickens do I get folk to see what is for sale?

I find when I ask my followers to comment on a post, as soon as the commnets come in, then the views start to soar. I don’t want to always be asking for favours to comment or share, and although subtle questions are asked to prompt comments, if not careful, these can sound contrived.

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Just this week, one of my ‘Good Morning’ posts with a picture of my snowdrops was seen by getting on for a thousand folk, whereas my poor old woolly wraps were only seen by a handful. Yes, I had put the prices on my woolly wraps, with links to the website, but how else was I going to show folk what I had made, how much it cost and where it could be bought? Yes, I could put links to the website in the comments below, but not everything is as savvy as each other about navigating Facebook.

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I know other artists are feeling the same as me, and their frustraion about the way Facebook is operating is palatable. So please, I implore you, if you like what I make, and see one of my posts with new makes on do leave a comment!! It makes all the difference.
Of course there are other social media platforms, and I have a Twitter account, Pinterest boards, Instagram, Google+, LinkedIn, but honestly, there are only so many minutes in a day, and I do need to get on and make things!

Rant over! Promise next week’s blog with be without moans. Thanks for reading 🙂

If you have enjoyed reading this blog, and would like to make sure you don’t miss out on future posts, you can sign up to receive them direct to your inbox, along with my monthly newsletter, on the right hand side of this page.

 

 

 

 

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Feeling SO Supported

I love my Facebook followers! This week I posted a photo of my empire line dresses on all social media, including my Twitter account. On the whole the response was really positive, but I did get this comment on Twitter:

#OMG Who would wear this? #oldschool. This threw me temporarily and my confidence was knocked.

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There was me, thinking that my empire line dresses were a great design! I love an empire line – it hides a multitude of sins. I’m also not a follower of fashion. I think, especially when you reach a certain age, that you discover shapes and styles that suit your shape and you stick to them.

As a designer however, I do keep an eye out for what is in vogue and sometimes get inspiration from this.

I was pleased with my empire line dress, and how it made me look, and I don’t particularly care if this is ‘old school’. I like the shape and design!

I have issue with this person’s comment on another level too.

Selling my woolly wares both on the internet and at markets I sometimes come across other’s work that isn’t to my liking or taste.

 

However, I would never, ever, comment that I didn’t like it. I would never be so rude! That person has put love and care into what they make and quite frankly it is hurtful. Why would you want to go out to hurt someone’s feelings?

When I shared this tweet with my lovely family of Facebook followers, the response was overwhelming. Here are a few of the many supportive comments I received:

  • Does old school mean not in fashion/not on trend? If so then your critic needs to go look in the highstreet shops…….this design is “Bang on trend”.
  • If I see and like something, then I an comment, if not, I just let it be. It´s very rude to lessen someone else´s work. For sure every taste is different, but that doesn´t mean that the other one´s is better or worse…just different! And I love your “old school” dresses
  • How rude! I love your work and am looking forward to treating myself to a piece soon. I say ‘treat’ because it will be a treat to have something hand made and one of a kind in the mass produced soul-less ‘fashion’ world.
  • There are many many shops my folks won’t go into because they’re ‘too young’. Not saying these are ‘old school’, just playing devils advocate here, as there’s a huge market that struggle to find clothing they like and doesn’t make them look like ‘mutton dressed as lamb’ or ‘trying to look young’ in my folks words! Keep up the good work!! Xx
  • Empire line dresses are very flattering on ladies with a lovely, full, pert bust!!! Obviously the person who does not like your dresses must not have a great, womanly figure like us!! She can stick to her “new look, top shop” etc who just sell racks and racks of the same boring thing!!! You go girl!!
  • Well, I’m wearing one, and have had nothing but admiring comments from everyone. xx

Although the negative comment threw me for a bit, the support I received was awesome! I will continue to make my ‘old school’ designs, happy in the knowledge that many do appreciate them. Thank you Facebook followers!

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Think I’ll keep this one!

It’s a tough call, modelling ones’ own work, especially when like me, you’re on the hefty side and have pretty poor self confidence about how you look. I was interested to see that fellow woolly artist ‘Woolly Wormhead’  felt the same and this week bit the bullet and modelled one of her own beautiful knitted hats over on her Facebook page (not I might hasten to add that Woolly Wormhead is at all hefty).

My punters say they’d far rather see one of my upcycled woolly creations on a real person rather than a dummy, but living out in the sticks with three men in the house, and my beautiful daughter having moved out, I’m rather stuck!

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I’m probably biased, but I think my daughter Hannah, is drop dead gorgeous, and being a slim size 10/12 looks great in practically anything I give her to model. It’s funny how we see ourselves. She doesn’t agree with me!

A friend once said I should model my own designs as there would be a lot of very big women out there who would love to see a large lady in the photographs! Hmmmm, I’ll take that as a compliment, I think!

So this week I bit the bullet and put on some of my new jumper dresses. Two of them clung to my large posterior so badly I had to resort to the mannequin. Another was so tight across the boobs it has spurred me on to try and shed a few pounds, and is one of those photos that could be put on the fridge door to deter the evening munchies. However, when I put a photo of me modelling the orange stripy jumper on my Facebook page, I got tonnes and tonnes of compliments. Bless you all! It did me the power of good.

Just that very afternoon, I’d sat down on my bed oppsite a mirror, and got a nasty shock. Sitting down in front of a mirror in the week after Christmas when you have gone up another dress size is not to be recommended. So, the barrage of compliments about how I looked in the new jumper dress were a total but very welcome surprise.

So, with that in mind, I think I’ll keep this one!

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It’s Good to be Back

I wonder if any fellow artists out there are like me, and have a restless night’s sleep before an event? I usually fall asleep as soon as my head hits the pillow, but on Friday night it took ages to get to sleep then I tossed and turned, and woke at five, a full hour and a half before I needed to get up. Call it nerves, excitement, adrenalin, call it what you will, it isn’t conducive to having the energy to run a stall the next day!

Stall-HexhamThe Woolly Pedlar was back in Hexham Farmer’s Market! After a summer away at festivals, I was looking forward to rejoining the other producers at my local Farmer’s Market. I had been watching the forecast over the coming week, which had been bathed in an Indian Summer, with crisp cooler mornings, and lovely warm sunny days. The weatherman said this was all going to change at the weekend, with wind and heavy rain on Saturday morning.

Now, some of the other stallholders (Billy from the veg stall especially) had previously remarked how it only ever rained when I was there! So, watching the forecast carefully, I was worried that I was going to jinx the market yet again.

Sure enough, I woke far too early at five, and listened to the rain starting to hit the windows.

I need the help of my husband to set up my stall, so at 6.30 I woke him up and we grabbed some breakfast before driving the van to Hexham. I needn’t have worried about a thing. The rain was gentle and the welcome from Peter, Hexham Farmer’s Market’s main man was awesome.

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After a big bear hug and a lovely warm welcome back to the market, I felt immediately at home again. We have a lovely community amongst the other traders and townsfolk in Hexham. Shop owners such as Mary from Gaia in Market Street, took the trouble to stop by and wish me luck for the day. I really enjoy being part of my local town’s trading community – we are such a supportive bunch.

Well, it rained cat and dogs all morning, and despite having a stall full of lovely new ponchos, jumpers, sweatercoats, baby blankets, armwarmers and scarves all I sold one one baby blanket and one pair of baby legwarmers!

What’s more, I had forgotten my knitting!!!! Five hours of sitting in my tent watching the rain!

Still, I had a lovely day, commiserating with my fellow stallholders. One of whom gave me a bag of free watercress she’d picked from her river the day before. Julia, The Moody Baker was next door and we gave each other a big soggy cuddle when we were feeling bleugh!

I really hope that the next Farmer’s Markets I’m attending (10th & 24th October) will be kinder to us stallholders – preferably cold and crisp – the ideal weather for selling woollies!

11-AprilIf you want to know where I’ll be selling my woolly wares next, hop over to the Events Page.

Local Stockists can also be found on the website.
If you are not local to the north-east, there’s always the website shop, and if you don’t see what you are after then get in touch – bespoke orders are a pleasure!
dollIf you are in Hexham on 10th or 24th October, then do drop by the stall and say hello. If you are clearing out any wool jumpers then bring them along and you’ll get a discount voucher for use on the stall or online.

It’s back upstairs to the woolly garret for me tomorrow. With just two weeks to go til the awesome Festival of Thrift, and a much depleted rail of jumpers following a brilliant summer of selling at festivals, I am feeling the pressure to build up my Christmas stock (sorry to mention the C word in September!)

So, good night one and all, I’m off to watch This is London ’90.

 

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A Really Lovely Moment

GG14When you make one off pieces and sell them yourself at events such as The Green Gathering, each and every sale becomes a personal encounter. It is a joy to get to know my customers, some of whom I’ve forged real friendships with. I want to write about the moment depicted in this photo. It was Sunday night at the Green Gathering, 2015, and we had quite a crowd at The Woolly Pedlar’s tent. It was just beginning to get dark, I had a gin and tonic in my hand, the minirig was playing some good tunes and we were busy with lots of visitors to the stall.

GG20Gretel, the lady on the far right of the photo had come along wearing the sweatercoat she’s bought earlier that day. I’d nicknamed the coat ‘Tangerine Dream’ and Gretel looked stunning in it. She’d married it up with a super skirt an accessories and looked ready for a good night’s partying.

I was thrilled to hear from Gretel that she would be taking the coat down to Inspiral Lounge at Camden in London in a few weeks for a night out.

Next to Gretel in the photo is a mannequin – we’ll ignore that, except to say that that sweatercoat is also sold! So, next to Gretel, and next to the mannequin from right to left is Kim.

GG16Kim had already been along to the stall several times over the weekend and had bought her self this aqua sweatercoat, which fitted her like a dream, and was just the right colours for her.  She looked sensational! When she later posted a this photo of her wearing it on her Facebook page, she got heaps of compliments, and now uses it as her profile picture.

Kim had also treated herself to a hooded jumper she tells me will be really useful for walking the dogs in. I was over the moon to see Kim return again on the Sunday night for the blue and grey poncho she had been eyeing up all weekend!
gg21Next to Kim in the photo is Lizzie, and apologies to Lizzie as I don’t have a photo of her alone! Lizzie bought this red hooded jumper and looked amazing in it!

Lizzie is mum to Em who helps to run the Green Gathering and did an admirable job running the Trader’s Market. Lizzie was rightly very proud of Em, and was full of praise for her daughter.

 

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Last but not least along the line is Sarah, who bought not one but two ponchos! Sarah writes a blog called The Compost Bin and writes about life as The Compost Woman. Sarah lives on a four acre small holding and lives as sustainable as she can, running courses, and working as an environmental educator and Forest school leader. I spotted Sarah walking out of another stall wearing her autumnal colour poncho. She looks fab in both of them, but I am particularly fond of the ‘Damson Gin’ poncho she wearing in the group photo.

It was a really lovely moment, as the four ladies met at the stall. We hugged, and for a moment, really connected. This to me was a very significant end to a wonderful festival where connecting with people who have similar ethics and a similar way of life to me was a big part of the weekend. I felt a genuine warmth to all four ladies, and since then we’ve found each other on Facebook and hope pur paths will cross again soon. I very much hope to be at next year’s Green Gathering, and hope too that Gretel, Kim, Lizzie and Sarah will be there too.

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The Story of My Baby Blanket.

IMG_1402 Back in 2013, I was selling my woolly wares at Willowman Festival. Trading next to me was the lovely Hannah, who had her new baby boy, Lewis with her. He was just a babe in arms and being breastfed by his mum whilst she sold an eclectic mix of Fairtrade wares. Hannah commissioned me to make a hooded baby blanket for little Lewis, such as you see made from bath towels, but with a funky, pixie hood.

This was an exciting new commission, and when I got home from the festival I set about designing it.

I get a lot of beautiful cashmere and soft lambswool in my hunt for woollies to recycle. Cashmere jumpers often have a wee hole in them, making them unsellable in charity shops, but are ideal to cut up into squares and use patchwork style. I love that this is taking waste and using it to create something new.

IMG_1336 compI already made baby blankets using squares, and called them my ‘one hundred square’ blankets for obvious reasons! I thought they might be useful when learning to count, as kids could put an object in each  to learn one to one correspondance. (You can tell I was am ex teacher!)

I used this design as the basis for my hooded baby blankets, but added a funky hood with a pixie point in one corner.

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Hannah and Lewis were delighted with their hooded baby blanket and I caught up with them at another festival later that summer.

Here is little Lewis, with his daddy, hiding from the sun at a very sunny Cockermouth Festival.

 

 

 

 

 

Elijah

Since then I have made and sold dozens of my hooded baby blankets. I’ve made them in brights and pastels, and even in the colours of a rugby team for little Elijah, whose mummy and daddy support Leicester Tigers.

I have sold them to folk all round the world. One lady was searching for a baby blanket which was ‘Handmade in UK’ and stumbled across me. Her son-in-law was British, and so wanted to buy a present for the newborn baby that was made in Britain.

 

 

I love seeing photos of little ones in my baby blankets, so if you have bought one, then do send a photo. I of course would only use it with your permission.

IMG_0244 compThis bonny babe is little Seren, who came for a play in the Bridge Cottage garden with my good friends, Pete and Eli.

Like Seren here, and little Elijah above, babies are loving the soft comfort that wool gives.

I always try to keep a good selection of these one off, upcycled baby blankets on the website. To see what’s currently in stock, head to ‘Baby Blankets’

If you would like one making in a particular colourway – if you need one in your football team’s colours for example, or any colour combo, then do get in touch.

My baby blankets are all one off’s – the delightful nature of using recycled knitwear means that once a jumper has been used, it’s gone, and I can never make the same product twice.

I am always making more baby blankets, as with the rest of my upcycled designs, so do keep a weather eye on the website shop to see what’s there.

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I caught up with Hannah and Lewis again this year at splendid Audio Soup festival, which I blogged about last week, in my post, ‘It’s a Tough Life’ .

It was really good to see them, and see how much Lewis has grown. He’s a great little chap, always busy and chattering about what he is doing. On the right here, he’s having a sit down infront of my stall while he eats his halloumi.

LewisThanks to Hannah and Lewis, the hooded baby blanket with the funky little pixie hood was born, and has now been made into dozens of little blankets and hopefully many more to come, keeping babies warm in upcycled woolly warmth all around the world.

If you are having a baby, or are looking for a present for a baby shower or for a little one, then do head over to the website shop to see if there’s one there you like. Delivery is free within the UK, with International Shipping also available.

Local stockists of my upcycled baby blankets and other woolly wares include:

Mr Wolf, Hexham

Once Brewed Visitor Centre, Bardon Mill

The Hemmel Cafe, Allenheads

You can also see where I’ll be bringing my woolly wares to next, over on the event’s page – you never know, I may be coming fo a field or market near you soon and you can then see and feel the baby blankets for yourself.

Thanks for reading – feel free to share this and spread the word about upcycling.

You can catch up on all the past blogs if you fancy a read over on the website too.

Bye for now!

PS – I’m out and about next near Chepstow in the South West at the Green Gathering – see you there if you’re going 🙂

 

 

 

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It’s a Tough Life!

Four years ago last week I would have been looking forward to school breaking up, exhausted, stressed and in desperate need of a holiday. How different life is today. Instead of being a teacher, bogged down with end of year reports, evaluations, school assemblies and no end of stess, I packed the silver van again as The Woolly Pedlar, and headed off to another festival to sell my upcycled woolly wares. This time it was Audio Soup festival which is a couple of hours up the A1 for me, just south of Edinburgh.

Audio-Soup-1Audio Soup may be small, but it is full off all the right ingredients that go together to make a beautiful festival. First and foremost are the people – what a lovely bunch!

Geoff, who runs Mutley’s Crepes is in charge of the traders and can be seen striding around the site in his woolly hat and kilt. He let me pitch up next to my dear friend, Lorraine. What a beautiful lady, and a very dear friend.

 

 

Audio-Soup-4  Here she is, looking for birds on Lewis’ dress. We spent much of the festival sitting in the sun in front of the stalls, drinking tea and talking. Audio Soup is not the kind of festival where, as a trader, you are rushed off your feet!

There is plenty of time to chat and get to know everyone at this very friendly affair.

 

 

 

Audio-Soup-2Following a very busy Woolfest, I was glad to still have enough stock left for the summer’s festivals.

The stall looked bright and colourful, with a full rail of children’s ponchos at the front. It was a bit like the Hokey Cokey mind you, taking the rail in and out, as showers came and went.

 

Audio-Aoup-5 I had some really good sales – this lady was treated to this jumper by her father-in-law, a fellow stall holder and seller of crystals.

Her little girl got a patchwork poncho, and it was lovely seeing her running around the festival in it. In fact, I spotted a few Woolly Pedlar creations in the crowd as I danced to bands later at night, which was a proud feeling.

Audio-Soup-5Ponchos are still very much the best seller of the year, and this lady was very pleased with hers. She comes from Manchester, and tells me she is off home to spread the word about my little woolly upcycling business.

 

 

My son and daugher came to help over the weekend, and it was great to have their company.

John, my son, got himself a tribal haircut from Billie the Barber, and spent the weekend practising his knife juggling.

 

Audio-Soup-6 Audio-Soup-8

 

 

 

 

 

 

 

 

 

I had an absolute blast at Audio Soup, and danced the night away on all three nights. I really love my festival friends, and Audio Soup is up there as one of the best this year

Next up for me is the Green Gathering, held in beautiful Piercefield Park near Chesptow, 13-16 August where I’ll be joining hundreds of others in what must be the greenest, most eco friendly festival around.

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It’s a tough life!

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Wonderful Woolfest

Over on the Woolfest Facebook group page, one lady recently posted: ‘ Not been this excited since I was 4 and waiting for santa to arrive!!!’

IMG_2112 compThere is a real buzz, as folk offer each other lifts, book tickets for Friday night’s spin in, talk about accomodation and most importantly, chat about what they are going to see, do and buy! Those exhibiting also show what they are going to be bringing along.

I find it really hard not to bombard the group page with photos of new designs, new products and exciting colours. I am so excited about the collection I’m taking along to Woolfest to hopefully sell, that I have to sit on my hands and not take up more than my fair share of group page space! Hopefuly enough folk will have found their way to The Woolly Pedlar’s Facebook page 😉

IMG_2119 compIf you don’t know about Woolfest, it is held in Mitchell’s Mart, on the roundabout as you approach Cockermouth, over in the Western Lake District, set in the most stunning scenery. I shall be rocking up in the silver van, and making the car park my home for the next two days. I have everything I need in my van, cooker, sink, bed, food, g&t, and even a bucket for nightime emergencies!

I love the atmosphere at Woolfest amongst fellow traders and look forward to catching up with them, once we stagger, exhausted, to our campervans after busy days.

pen-comp    So, when I arrive at Woolfest I’ll go to my empty cattle pen. This year I’ve got double the space – a large square, 15ft x 15ft. Last year it was rather like a bowling alley, which had created a bottle neck, and I wasn’t able to show my woolly wares at their best. This year, having been there once already, and having three times as much stock as last year, I am going to really enjoy transforming this empty pen into a colourful woolly paradise.

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This is what I did with the space last year, with sweatercoats at the front. These were a real hit, and we had lots of ladies twirling in them at the front of the stall,  inspired by my friend, Adele, who came to help me wearing her sweatercoat.

I love Woolfest on so many levels. It is enormous fun, with hundreds of like minded souls, who have come together to celebrate wool.

It gave me a huge boost to my new little business, and I was thrilled to have been invited back again this year.

Brown-by-wallJulie and I was been working our socks off to bring lots of new designs. We’ve got dozens of ponchos for toddlers, children, and adults. New in stock are extra large size ponchos, and round necks in response too all who asked for ponchos without hoods.

I’ve got lots and lots of lovely blankets and bedspreads, with my popular hooded baby blankets, lap rugs, and hopefully enough bedpspreads to go round the whole of the stall.

I’ve been busy making sweatercoats and jumpers and have the biggest collection I have ever had at an event! I can’t wait to see what everyone thinks of them!

 

 

SW17.1 Last year there was lots of excitement and a bit of a rush over one very colourful sweatercoat. I have learnt from that, and have fifteen sweatercoats ready all in fabulous colours this year! I even have two rainbow coats ready for the off on Friday morning.

If you are coming to Woolfest, then goody!! Do drop by and say hello – you never know, you might be able to hold the stall while I go for a quick ‘comfort break’!

 

Meanwhile, I’d better get back to the packing. I’ve been labelling and packing for three days now! Still hoping to make some more mens’ jumpers at the beginning of next week, then that’ll be it! Woolfest here I come 🙂

 

 

 

 

 

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To Etsy, or not to Etsy, that is the question…

Talk about having all your eggs in one basket! Don’t get me wrong, I love my new website, but internet sales have fallen in number since I moved all my internet shop over here.

SW17.1I don’t think it’s because folk don’t like my work anymore, or that it’s too expensive, I just think that I am competing with the big boys such as Etsy and Ebay in the search listings.

I’ll say it again, I love my new website – I love its design (thank you Cool Terry from TWDA and Gemma from Yellow Cherry Design), I love having my blog on the same site rather than blogspot. I love having the shop there, but I can see from the list of key words used to find the website that it is my brand that is bringing folk here. In other words, they are searching specifically for me, The Woolly Pedlar, however they are spelling it! (That’s another issue and one I wrote about in a previous blog: ‘There are 2 l’s in Woolly!)

AW27 I closed my Etsy shop originally when this website was created for many reasons, most of all being that I didn’t want to spread my stock too thinly or get in a muddle. With making one off items, it’s hard enough keeping track of what sells at Farmer’s Markets and events, and what sells online. I have on more than one occasion had to apologise when I’ve sold a pair of armwarmers at a market then had a customer order the same pair online. This means it is vital to keep online stock seperate from that which is destined for the stall.

 

IMG_4195This of course means I need a big stock and this was always a problem in the past, as I was in the fortunate position of selling my woolly creations as fast as I could make them. Not so any more! I have a fairy godmother in the form of Julie who I introduced to you in the blog ‘Getting Some Help‘. Julie leaves all the designing of coats and jumpers, and the making of scarves and armwarmers to me, but she is a whizz at making my patchwork ponchos and bedspreads. This has meant that I now have plenty of stock not only for Woolfest, which is my next big event (more on that later), but I now have enough to keep a good selection on the shop and to reopen my Etsy shop which I’ll do after Woolfest. Hopefully then I’ll catch those who are searching on Etsy or looking down the Google tube for something specifically handmade and upcycled.
I’ll let you all know when that happens, and who knows, I may even open a Folksy shop while I’m at it!

Back to Woolfest! Are you coming? This is my favourite event of the year, and takes place in the Farmer’s Mart at Cockermouth on the western edge of the Lake District. It is two days of everything woolly, a celebration of sheep and their wonderful wool, and I for one can’t wait! It is on 26th and 27th June this year. If you are coming, you’ll find me in row K and I look forward very much to seeing you there!

Woolfest-2015In the meantime, you can catch up with all my woolly goings on over on Facebook, Twitter and Instagram – just search for The Woolly Pedlar, but remember, there are 2 l’s on Woolly!

 

 

 

 

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