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Recycling Textiles Bristol

The Bristol Connection – Recycling Woollens in the UK

We’ve been to Bristol for the weekend. ‘Come for lunch’ my in-laws said. Fine, except they live 500 miles away  and we are up here in Northumberland. Mind you, it was their diamond wedding anniversary and when you’ve been married for sixty years then I think a bit of effort from the family to gather for a lunch is in order.

We decided to fly to Bristol and then catch a train – not the most environmentally way of travelling I know, but I had to be back up north for a pop up shop at Treacle Wool Shop in Morpeth the following day.

At the same time, in my quest for second hand woollens to upcycle, and following a tweet seeking textile recyclers who were willing to sell back to buyers in the UK, I stumbled upon the Bristol company, Bristol Textile Recyclers.  Bingo! I could kill two birds with one stone.

So, Tim and I flew down to Bristol and enjoyed a night at Brooks Guest House, with a super meal at Pho. It was my first experience of Vietnamese street food, and the broth that gives the cafe it’s name, which was absolutely delicious, and it won’t be my last. I had the pleasure of meeting and being waited on by lovely Natalie who goes under the name of rosaliecreates on Instagram, who is a textiles students and is a fellow fan of all things woolly.

We enjoyed a walk through town to Bristol Textile Recyclers and were treated extremely well by Aimee there. Following a very interesting tour of the factory, we were taken to the board room where three big bags of recycled woollen were awaiting my attention. They were great! Just the job!

I am absolutely thrilled to have found a new source of recycled woollens. I’m also looking forward to making more connections down in Bristol and shall be looking for outlets that will be interested in selling my upcycled woolly wares.  So thank you Bristol and Bristol Textile Recyclers for a great weekend. I’m sure we’ll be back.

Recycling Textiles Bristol

The Woolly Pedlar does business with Bristol Textile Recyclers

 

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Are you on Instagram?

Continuing my four part series on using social media for a small business, this week I’m asking the question, are you on Instagram? If not, here are a few pointers for getting up and running with what is becoming one of the fastest growing social media platforms.

As I’ve said before, for this fifty something year old, using social media to promote my upcycling business has been a steep learning curve, but a most enjoyable one. Instagram has become another string to my bow, and works very differently to Facebook or Twitter.

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Research is showing that the photo-sharing app is one of the most effective brand-building tools available today. It is not surprisingly is a popular choice for other designers and professions, and is in fact increasingly important for every kind of business.

Whilst Instagram can be viewed on a laptop or pc, it is primarily an app for the smartphone. The Instagram app can be downloaded for free from the Apple store or Google play, and is very easy to use.

Once downloaded, you will be prompted to fill out your profile. Your username should match those already in use on other social media profiles. Write a short 150 character bio and include a link to your website.

Your profile picture can be your company’s logo or a photo of you, and again, it is useful to keep this consistent over all social media so that your brand is instantly recognisable. This is a job that I need to do as my profile pics are not all the same! I often wonder of it’s better to use a photo of me, an instantly recognisable product such as my sweatercoats, or my logo? I think I’ll change them all to my logo this week, after all it’s a great design!

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Stick to a theme. I live and work in rural Northumberland making one off handmade, upcycled products. This therefore is what I want to show folk. I do not include photos of my dinner, holiday snaps, family or other aspects of my life, but I do show photos of behind the scenes, where I live and work, what has inspired me in nature as well as photos of new products. I think it’s a good idea to develop an image of you and your brand that is not just about what you make, but rather how it is made, and the personality behind the business.

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You then need to add a caption. This is a chance to expand on your image, and link it back to your business. Use hashtags to help followers find your posts that are relevant to the photo, but use these at the end of the caption, and not jumbled up in the text. I frequently use the following hashtags: #upcycled #ecofashion #wool #recycled. You can put a couple of hashtags in your profile too.

On Instagram, you should be maintaining a regular posting schedule, but you don’t want to bombard your followers with too many posts. I generally post something once or twice a day, usually in the morning and again in the late afternoon to catch everyone returning home from work.

Don’t forget to crosspost your Instagram posts with other social media platforms. The app allows you to post images directly to Facebook, Twitter, Tumblr, Flickr and Foursquare. However, I do find that as the different social media platforms work in very different ways, I do tend to construct posts differently depending on where they are destined for. I crosspost direct to Twitter and Tumblr from Instagram, but not to Facebook. That just a matter of preference.

I’ll leave you now with this photo of a poncho sent by a lady in Tennessee USA who followed me on Instagram, then put an order in for a bespoke rasta poncho after seeing posting of my upcycled woolly ponchos. It’s proof that using social media for business really is worth the while!

Ruana

If you’d like to follow me on Instagram I’m woollypedlar

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