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Jeremy Corbyn supports small business

Jeremy Corbyn Supports The Woolly Pedlar

Here at Woolly HQ, I am one very excited Woolly Pedlar. Jeremy Corbyn, the leader of The Labour Party, has just visited our local village shop, Bardon Mill Village Shop and Tea Room, and bought his lovely wife, Laura one of my upcycled woolly wraps!

Bardon Mill Village Shop

Bardon Mill Village Store and Tea Room, one of The Woolly Pedlar’s local stockists

Imagine my excitement when I heard that Jeremy Corbyn was on the same train from Newcastle as my son’s girlfriend, and not only that, but he had got off the train with his wife, Laura, at Bardon Mill. Now, Bardon Mill is only a very small station, and we only get half a dozen trains stopping there a day. It is, however, a gateway up to the magnificent countryside of Hadrian’s Wall and that was where Jeremy and his wife were headed for a well earned day off and walk in stunning countryside after all the hustle and bustle of the Labour Conference the previous week.

Hadrian's Wall at Steel Rigg, Bardon Mill, Northumberland

Hadrian’s Wall at Steel Rigg

As Jeremy and Laura walked up towards the village, my son Tom chatted to him about walking and the countryside around, and the route their walk could take.

In the shop, my son’s girlfriend and Jeremy helped Laura choose which woolly wrap suited her the best, and Jeremy bought it for her.

Jeremy Corbyn buys from The Woolly Pedlar

Jeremy Corbyn chooses his wife a woolly wrap made by The Woolly Pedlar at Bardon Mill Village Store and Tearoom

 

I don’t know what your political persuasion is, and I do try to keep politics out of my work, but I am a huge fan of Jeremy Corbyn. I strongly believe in anti-austerity and equality, and believe that he is the best thing to have happened to British politics in a very long time. I was over the moon to hear that Jeremy liked my work enough to buy his wife something.

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I am as pleased as punch that my upcycled woolly wares will be going back down to London with Jeremy and Laura. I hope they enjoyed their walk, and I hope my wrap kept Laura warm!

If you’d like a woolly wrap like Laura, Jeremy Corbyn’s wife, then head over to Woolly Wraps, in Women’s Clothing on the web shop and you’ll find a good selection.

You can also find out where I’ll be selling my woolly wares next using the Events tab.

Local Stockists can be found under ‘Customer Info’.

Jeremy Corbyn supports small business

Jeremy Corbyn support small business in north east The Woolly Pedlar

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Phew! I’ve Found My Mojo Again

You’d have thought that coming back from my favourite festival, The Green Gathering, with the Silver Ethical Trader Award, would have me leaping up to the woolly garret, all fired up to make more coats and jumpers, scarves & armwarmers, but no, I temporarily lost my mojo.

A nasty troll incident on Facebook, and sales being down on last year, plus the exhaustion that goes with doing a big event, left me feeling rather flat, lacking in confidence and unsure of things. I couldn’t face sewing jumpers!

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The Green Gathering was wonderful. Beautifully chilled, in glorious surroundings, with southern sunshine.  It was great to see so many friendly faces again, some of whom have become good friends, like Kym here and Gretel in her lovely moss green coat, and sales on the Thursday and Friday to old and new customers were fantastic.

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Sales dipped and almost stopped as temperatures soared over the last couple of days of the Green Gathering, as woolly jumpers were the last things on peoples’ minds. I took advantage of this, and sat with feet up outside my stall lapping up the warm southern sun.

I do think I’ve worked extremely hard at my little business for the last four and half years, and sometimes I need to learn to take a break and do other things. So, with my daughter’s 23rd birthday coming up I decided to decorate her bedroom instead of going back to work. I know I can hear you saying, ‘that’s not a break’! I’m rubbish at doing nothing, and decorating her room was really satisfying.

I also took a couple of long afternoon breaks in the sunshine that appeared briefly last week, and Tim and I took time out yesterday for a walk along the beach at Embleton – one of my favourite places.

GG6

 

Result! My mojo has returned!

I’m back to the blog, and have stocked a new shop up in Belford. I’ve arranged a Pop Up Shop in Morpeth, at Treacle Wool Shop, and the machine is once again humming away with new creations. Phew! I was worried there for a minute, but it would seem my mojo has returned, and talking to other fellow artisans it would seem that I  have not been alone in these feelings. Others too have reported feeling blue and generally lacking in va va voom lately. Maybe it has all been something out of our control, but I’m jolly glad it has passed!

Time to get going and get my Christmas stock made!

I’m just about to write my latest newsletter, so if you’d like to hear about my latest local stockists, or get the dates for your diary of Autumn and Christmas Markets, then look out for the newsletter in your inbox, or sign up to it here:

Newsletter Sign Up

 

 

 

 

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How much? For an Old Jumper! A Look at Pricing.

They say that pricing is one of the hardest things to get right. Too low and you undersell yourself, don’t make profit, your business won’t grow and you  don’t do other makers a favour as it makes their products look overpriced. Too high and you won’t sell it, or only to a very select few if you are in the right area.

The comment in the title, ‘How much? For an Old Jumper!’ was said to me by an old man at a local Christmas Market last year. I suppose technically it was an old jumper he was referring to, albeit several ‘old’ jumpers, sourced from my local charity shops, washed, then cut up, designed and sewn. I would just like to point out a few other costs that went into getting that jumper to the market.

  • I need a van to carry all my woolly wares to and from markets, that needs taxing, testing, maintaining and fuel buying
  • I had to pay several hundred pounds to be at that market
  • I need to pay myself a wage not only for the hours making that jumper, but for the hours searching for jumpers, washing and designing,
  • I need to pay myself for the time in between – setting up the stall, working on my website, and social media to advertise my work.
  • I need to pay myself a wage for standing at the market
  • I need to pay for my website and its maintenance
  • I need to pay for business cards, leaflets and advertising,
  • I need to pay for packaging.
  • I need to account for my skill, years spent growing my experience and all the mistakes and false starts along the way
  • I need to pay for my materials other than the ‘old jumper’ – thread, scissors, cutting mats, cutting wheels, storage boxes and bags, labels.
  • I need to buy jumpers – only wool jumper mind you, and I buy lots of them!

So, to the man who thought my handmade, upcycled jumper was expensive, but can I just point out, that is isn’t just about the time spent sewing and the cost of a second hand jumper or jumpers, it is about so much more. I value my skills and my business and that is why my prices are as they are. I’m sorry if you thought my work was expensive, of if you couldn’t afford it. On the flip side, these comments are few and far between. The majority of my customers think my work is reasonably priced for are unique and handmade garments. 

One thing that is imperative for dealing with the general public, is a thick skin and a smile!

me-jumpers

 

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Are you on Instagram?

Continuing my four part series on using social media for a small business, this week I’m asking the question, are you on Instagram? If not, here are a few pointers for getting up and running with what is becoming one of the fastest growing social media platforms.

As I’ve said before, for this fifty something year old, using social media to promote my upcycling business has been a steep learning curve, but a most enjoyable one. Instagram has become another string to my bow, and works very differently to Facebook or Twitter.

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Research is showing that the photo-sharing app is one of the most effective brand-building tools available today. It is not surprisingly is a popular choice for other designers and professions, and is in fact increasingly important for every kind of business.

Whilst Instagram can be viewed on a laptop or pc, it is primarily an app for the smartphone. The Instagram app can be downloaded for free from the Apple store or Google play, and is very easy to use.

Once downloaded, you will be prompted to fill out your profile. Your username should match those already in use on other social media profiles. Write a short 150 character bio and include a link to your website.

Your profile picture can be your company’s logo or a photo of you, and again, it is useful to keep this consistent over all social media so that your brand is instantly recognisable. This is a job that I need to do as my profile pics are not all the same! I often wonder of it’s better to use a photo of me, an instantly recognisable product such as my sweatercoats, or my logo? I think I’ll change them all to my logo this week, after all it’s a great design!

LOGO ON DARK
Stick to a theme. I live and work in rural Northumberland making one off handmade, upcycled products. This therefore is what I want to show folk. I do not include photos of my dinner, holiday snaps, family or other aspects of my life, but I do show photos of behind the scenes, where I live and work, what has inspired me in nature as well as photos of new products. I think it’s a good idea to develop an image of you and your brand that is not just about what you make, but rather how it is made, and the personality behind the business.

Bridge-Cottage

You then need to add a caption. This is a chance to expand on your image, and link it back to your business. Use hashtags to help followers find your posts that are relevant to the photo, but use these at the end of the caption, and not jumbled up in the text. I frequently use the following hashtags: #upcycled #ecofashion #wool #recycled. You can put a couple of hashtags in your profile too.

On Instagram, you should be maintaining a regular posting schedule, but you don’t want to bombard your followers with too many posts. I generally post something once or twice a day, usually in the morning and again in the late afternoon to catch everyone returning home from work.

Don’t forget to crosspost your Instagram posts with other social media platforms. The app allows you to post images directly to Facebook, Twitter, Tumblr, Flickr and Foursquare. However, I do find that as the different social media platforms work in very different ways, I do tend to construct posts differently depending on where they are destined for. I crosspost direct to Twitter and Tumblr from Instagram, but not to Facebook. That just a matter of preference.

I’ll leave you now with this photo of a poncho sent by a lady in Tennessee USA who followed me on Instagram, then put an order in for a bespoke rasta poncho after seeing posting of my upcycled woolly ponchos. It’s proof that using social media for business really is worth the while!

Ruana

If you’d like to follow me on Instagram I’m woollypedlar

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The Highs and Lows of Using Facebook as a Small Business

Oh Facebook you fickle friend! You really have incensed me this week. It is not often I have a rant, and I do try to keep everything as positive as possible, but when I spend the best part of a day photographing, editting and listing a new product which I’m really excited about, and then the algorithm by which Facebook decides what should appear in your newsfeed deduces that my woolly wraps are only to be seen by handful of people, I’m left feeling utterly frustrated.

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Don’t get me wrong, Facebook can be tremendous, and I would recommend that anyone who has a visual product to show the world uses Facebook and other social media to their full advantage. Why wouldn’t you use a global platform to show the world what you have been making?

Facebook-for-Business

I first set up my Facebook business page, The Woolly Pedlar, back in 2012 when I left teaching and my little one woman upcycling business was launched.  I had watched with interest how Katwise used Facebook with Etsy and had what could only be described as a cult following. She only had to post an album of her latest creations and they would be seen and shared by thousands which led to a stampede when her sale started, with her sweaters selling faster than Glastonbury tickets.

happy-customer

Facebook has allowed me to engage with so many wonderful people. Do date I have 1,852 followers, and I have been sold many of my upcycled woolly goodies through the power of Facebook alone. I have an album which continues to grow, of photos sent by happy customers. In fact Phillippa who sent in the photo above, has just sent me another, this time of her daughter in one of my upcycled ponchos.

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I have built relationships with my followers, some of them remaining virtual friends, and some of them becoming real life friends and colleagues, with us meeting at events and shows, and keeping in touch with each other via the Facebook page.

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One piece of advice I would give anyone who has a Facebook business page, is to build up a picture of yourself, what makes you tick, your personality and anything that supports your brand. Some of you will know my story, and that The Woolly Pedlar came about through my love of recycling, and living sustainably and through the writing I did of The Bridge Cottage Way. I try, therefore, to show folk more about me that simply what I make. After all. no one wants to engage with a page that simply bombards you with ‘buy this’ posts. Whilst there is a fine line to be drawn between exposing the ins and outs of one’s family life, I do think followers like to get a feel of you as a whole person, and of the lifestyle you have, as well as seeing what you’ve been making. The Woolly Pedlar is about so much more than just jumpers.

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I try to have time out every day for a mindful wander round the garden both for relaxation, and to get a photo ready for my daily ‘Good Morning’ posts which I’m told by my followers are greatly enjoyed. (or perhaps they’re just being polite)

I use Facebook to share my blogposts, newsletter updates, event news as well as showing how and why I make what I do.
Little and often has to be they key. I often get told ‘I don’t have the time for social media’ but if used little and often I feel it isn’t too time consuming. It’s a question of getting into the habit, but also of not letting it take over your life!

So why, if I find Facebook such a great marketing tool, am I so cross with it? A year or so ago Facebook decided that it wanted small businesses to pay to boost posts. I guess Facebook does need to earn its money somehow, and we had had a free run for sometime, but it seems to be doing pretty ok from advertising. So now, I find that any post with a link to my website, a £ sign, a size or anything that includes the words ‘website, for sale,’ or a price or size is guaranteed to be only seen by a few. So how the dickens do I get folk to see what is for sale?

I find when I ask my followers to comment on a post, as soon as the commnets come in, then the views start to soar. I don’t want to always be asking for favours to comment or share, and although subtle questions are asked to prompt comments, if not careful, these can sound contrived.

snowdrops

Just this week, one of my ‘Good Morning’ posts with a picture of my snowdrops was seen by getting on for a thousand folk, whereas my poor old woolly wraps were only seen by a handful. Yes, I had put the prices on my woolly wraps, with links to the website, but how else was I going to show folk what I had made, how much it cost and where it could be bought? Yes, I could put links to the website in the comments below, but not everything is as savvy as each other about navigating Facebook.

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I know other artists are feeling the same as me, and their frustraion about the way Facebook is operating is palatable. So please, I implore you, if you like what I make, and see one of my posts with new makes on do leave a comment!! It makes all the difference.
Of course there are other social media platforms, and I have a Twitter account, Pinterest boards, Instagram, Google+, LinkedIn, but honestly, there are only so many minutes in a day, and I do need to get on and make things!

Rant over! Promise next week’s blog with be without moans. Thanks for reading 🙂

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It’s Good to be Back

I wonder if any fellow artists out there are like me, and have a restless night’s sleep before an event? I usually fall asleep as soon as my head hits the pillow, but on Friday night it took ages to get to sleep then I tossed and turned, and woke at five, a full hour and a half before I needed to get up. Call it nerves, excitement, adrenalin, call it what you will, it isn’t conducive to having the energy to run a stall the next day!

Stall-HexhamThe Woolly Pedlar was back in Hexham Farmer’s Market! After a summer away at festivals, I was looking forward to rejoining the other producers at my local Farmer’s Market. I had been watching the forecast over the coming week, which had been bathed in an Indian Summer, with crisp cooler mornings, and lovely warm sunny days. The weatherman said this was all going to change at the weekend, with wind and heavy rain on Saturday morning.

Now, some of the other stallholders (Billy from the veg stall especially) had previously remarked how it only ever rained when I was there! So, watching the forecast carefully, I was worried that I was going to jinx the market yet again.

Sure enough, I woke far too early at five, and listened to the rain starting to hit the windows.

I need the help of my husband to set up my stall, so at 6.30 I woke him up and we grabbed some breakfast before driving the van to Hexham. I needn’t have worried about a thing. The rain was gentle and the welcome from Peter, Hexham Farmer’s Market’s main man was awesome.

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After a big bear hug and a lovely warm welcome back to the market, I felt immediately at home again. We have a lovely community amongst the other traders and townsfolk in Hexham. Shop owners such as Mary from Gaia in Market Street, took the trouble to stop by and wish me luck for the day. I really enjoy being part of my local town’s trading community – we are such a supportive bunch.

Well, it rained cat and dogs all morning, and despite having a stall full of lovely new ponchos, jumpers, sweatercoats, baby blankets, armwarmers and scarves all I sold one one baby blanket and one pair of baby legwarmers!

What’s more, I had forgotten my knitting!!!! Five hours of sitting in my tent watching the rain!

Still, I had a lovely day, commiserating with my fellow stallholders. One of whom gave me a bag of free watercress she’d picked from her river the day before. Julia, The Moody Baker was next door and we gave each other a big soggy cuddle when we were feeling bleugh!

I really hope that the next Farmer’s Markets I’m attending (10th & 24th October) will be kinder to us stallholders – preferably cold and crisp – the ideal weather for selling woollies!

11-AprilIf you want to know where I’ll be selling my woolly wares next, hop over to the Events Page.

Local Stockists can also be found on the website.
If you are not local to the north-east, there’s always the website shop, and if you don’t see what you are after then get in touch – bespoke orders are a pleasure!
dollIf you are in Hexham on 10th or 24th October, then do drop by the stall and say hello. If you are clearing out any wool jumpers then bring them along and you’ll get a discount voucher for use on the stall or online.

It’s back upstairs to the woolly garret for me tomorrow. With just two weeks to go til the awesome Festival of Thrift, and a much depleted rail of jumpers following a brilliant summer of selling at festivals, I am feeling the pressure to build up my Christmas stock (sorry to mention the C word in September!)

So, good night one and all, I’m off to watch This is London ’90.

 

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upcycled poncho Green Gathering Woolly Pedlar

The Green Gathering 2015 & an Ethical Trader Award

11866468_816112391790862_8360432639777265028_n I love the Green Gathering!
Held in the beautiful grounds of Piercefield Park, near Chepstow, just over the Severn Bridge in Wales this truely is, as its tagline suggests, a festival beyond hedonism. I’ve taken these few lines in question form from their website, which in my mind,  sum up The Green Gathering up very nicely.
Are you disenchanted with austerity and consumerism?
Concerned about unjust, unsustainable economic and environmental policies?
Do you have a different dream?
Do notions of community and co-operation turn you on?
Interested in green tech, crafts, cycling, recycling and composting?
Do you enjoy story-telling; real food, cider and music; seeing kids roam free?

GG13You won’t find massive sound systems, big names or big bands at The Green Gathering. There most certainly is a party to be found at night, but that is not the main incentive for going. To me, the overriding force at the Green Gathering is the bringing together of like minded souls. I feel more at home and more connected with the folk at the Green Gathering than I do in so called ‘normal’ walks of life.

So, with the van full of newly made ponchos, jumpers, sweatercoats and baby blankets, we set off last Wednesday from Northumberland on the six hour journey.

With the help of mGG2y son and husband, we soon had the stall set up and began chatting to our neighbours.

On our right were Cotton Forest, owned by the lovely Davina with a classy stall full of fairtrade cotton clothing and upcycled accessories and handmade candles. Davina and Todd were great fun, and I am so glad there were next to us.

On our left were Phil, Shelly and little Lily from Festival Emporium

It was great to see that Em, who organises the market. had put all the handmade traders together – a great touch. We soon got to know each other and lots of fun over the weekend.

GG5Here’s Davina from Cotton Forest with her stall full of beautiful fair trade cotton goods and handmade candles – we got on so well with Davina and Todd and enjoyed their company both during the day and out in the evenings for a drink and a dance!

 

 

GG10…and here are Phil, Shelly and little Lily from Festival Emporium – lovely people! Just along from them was Orla from OrlaBeeHandmade – an inspirational young lady, who, despite major health challenges, and being wheelchair dependent has made beautiful clothes and was there with her mum selling at a festival – all power to you, Orla!

GG4 It was busy at the stall from first thing in the morning right through to night time – I was doing running repairs on this guy’s shorts before my mid morning coffee! He was very happy that his shorts were saved! #makedoandmend!

I love the banter that is to be had at a festival stall – you meet so many amazing people and have so many conversations about all sorts! Folk were really complimentary about my work and it was a joy to be able to talk about upcycling and saving the planet’s precious rescources with so many who just got where I was coming from.

What’s more, I had record sales!! I took over 30 jumpers and sweatercoats with me, and have come home with only a handful left!

GG11This lady bought this sweatercoat which looked as if it had been made for her – perfect colours, and an amazing fit. She looked stunning! In fact she fell in love with a couple of other pieces too – a poncho and hooded jumper!

GG8 Ponchos continue to be best sellers for men, women and kids. This guy was seen wearing his poncho for the rest of the festival – he told me he had even been to bed in it!

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The autumnal colours in this poncho were a hit and I sold lots of them, both with hoods and with cowls, in large and regular sizes. I think this lady looks stunning in her poncho – she has a look of a 60s model!

I have lots more lovely photos, but must sign off soon and get sewing! I’m feeling the pressure a bit as I need to restock for my next events, BAAFEST  and the humungous Festival of Thrift – if you head over to my Facebook page, you’ll find the complete album of Green Gathering photos.

GG9Before I go, I’d like to give a shout out to the new compost loos! Crowd funded prior to the event, these were a very welcome addition to the festival. If you are a festival goer I’m sure you’ll join me in your loathing of chemical toilets. Here at the Green Gathering the compost loos were always clean, non smelly and a delight to use! Big up the compost loos!

GG3 Last but not least is my Green Trader Award. I thought Em was coming over to the stall for a cuppa or a natter, and was so surprised when I was awarded a Green Trader Award!

I am passionate about recycling and using less, and I do work very hard at upcycling so my woollies, so the award was absolutely brilliant! Thanks to the team at the Green Gathering for awarding this to me!

In fact, on behalf of all the other traders and festival goers, I would like to say a massive thank you to Em and Dave Wierdigan, and all the others involved in making this year’s Green Gathering such a resounding success.

I very much hope to be back next year!

 

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It’s a Tough Life!

Four years ago last week I would have been looking forward to school breaking up, exhausted, stressed and in desperate need of a holiday. How different life is today. Instead of being a teacher, bogged down with end of year reports, evaluations, school assemblies and no end of stess, I packed the silver van again as The Woolly Pedlar, and headed off to another festival to sell my upcycled woolly wares. This time it was Audio Soup festival which is a couple of hours up the A1 for me, just south of Edinburgh.

Audio-Soup-1Audio Soup may be small, but it is full off all the right ingredients that go together to make a beautiful festival. First and foremost are the people – what a lovely bunch!

Geoff, who runs Mutley’s Crepes is in charge of the traders and can be seen striding around the site in his woolly hat and kilt. He let me pitch up next to my dear friend, Lorraine. What a beautiful lady, and a very dear friend.

 

 

Audio-Soup-4  Here she is, looking for birds on Lewis’ dress. We spent much of the festival sitting in the sun in front of the stalls, drinking tea and talking. Audio Soup is not the kind of festival where, as a trader, you are rushed off your feet!

There is plenty of time to chat and get to know everyone at this very friendly affair.

 

 

 

Audio-Soup-2Following a very busy Woolfest, I was glad to still have enough stock left for the summer’s festivals.

The stall looked bright and colourful, with a full rail of children’s ponchos at the front. It was a bit like the Hokey Cokey mind you, taking the rail in and out, as showers came and went.

 

Audio-Aoup-5 I had some really good sales – this lady was treated to this jumper by her father-in-law, a fellow stall holder and seller of crystals.

Her little girl got a patchwork poncho, and it was lovely seeing her running around the festival in it. In fact, I spotted a few Woolly Pedlar creations in the crowd as I danced to bands later at night, which was a proud feeling.

Audio-Soup-5Ponchos are still very much the best seller of the year, and this lady was very pleased with hers. She comes from Manchester, and tells me she is off home to spread the word about my little woolly upcycling business.

 

 

My son and daugher came to help over the weekend, and it was great to have their company.

John, my son, got himself a tribal haircut from Billie the Barber, and spent the weekend practising his knife juggling.

 

Audio-Soup-6 Audio-Soup-8

 

 

 

 

 

 

 

 

 

I had an absolute blast at Audio Soup, and danced the night away on all three nights. I really love my festival friends, and Audio Soup is up there as one of the best this year

Next up for me is the Green Gathering, held in beautiful Piercefield Park near Chesptow, 13-16 August where I’ll be joining hundreds of others in what must be the greenest, most eco friendly festival around.

GG1

It’s a tough life!

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Wonderful Woolfest

Over on the Woolfest Facebook group page, one lady recently posted: ‘ Not been this excited since I was 4 and waiting for santa to arrive!!!’

IMG_2112 compThere is a real buzz, as folk offer each other lifts, book tickets for Friday night’s spin in, talk about accomodation and most importantly, chat about what they are going to see, do and buy! Those exhibiting also show what they are going to be bringing along.

I find it really hard not to bombard the group page with photos of new designs, new products and exciting colours. I am so excited about the collection I’m taking along to Woolfest to hopefully sell, that I have to sit on my hands and not take up more than my fair share of group page space! Hopefuly enough folk will have found their way to The Woolly Pedlar’s Facebook page 😉

IMG_2119 compIf you don’t know about Woolfest, it is held in Mitchell’s Mart, on the roundabout as you approach Cockermouth, over in the Western Lake District, set in the most stunning scenery. I shall be rocking up in the silver van, and making the car park my home for the next two days. I have everything I need in my van, cooker, sink, bed, food, g&t, and even a bucket for nightime emergencies!

I love the atmosphere at Woolfest amongst fellow traders and look forward to catching up with them, once we stagger, exhausted, to our campervans after busy days.

pen-comp    So, when I arrive at Woolfest I’ll go to my empty cattle pen. This year I’ve got double the space – a large square, 15ft x 15ft. Last year it was rather like a bowling alley, which had created a bottle neck, and I wasn’t able to show my woolly wares at their best. This year, having been there once already, and having three times as much stock as last year, I am going to really enjoy transforming this empty pen into a colourful woolly paradise.

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This is what I did with the space last year, with sweatercoats at the front. These were a real hit, and we had lots of ladies twirling in them at the front of the stall,  inspired by my friend, Adele, who came to help me wearing her sweatercoat.

I love Woolfest on so many levels. It is enormous fun, with hundreds of like minded souls, who have come together to celebrate wool.

It gave me a huge boost to my new little business, and I was thrilled to have been invited back again this year.

Brown-by-wallJulie and I have been working our socks off to bring lots of new designs. We’ve got dozens of ponchos for toddlers, children, and adults. New in stock are extra large size ponchos, and round necks in response too all who asked for ponchos without hoods.

I’ve got lots and lots of lovely blankets and bedspreads, with my popular hooded baby blankets, lap rugs, and hopefully enough bedpspreads to go round the whole of the stall.

I’ve been busy making sweatercoats and jumpers and have the biggest collection I have ever had at an event! I can’t wait to see what everyone thinks of them!

 

 

SW17.1 Last year there was lots of excitement and a bit of a rush over one very colourful sweatercoat. I have learnt from that, and have fifteen sweatercoats ready all in fabulous colours this year! I even have two rainbow coats ready for the off on Friday morning.

If you are coming to Woolfest, then goody!! Do drop by and say hello – you never know, you might be able to hold the stall while I go for a quick ‘comfort break’!

 

Meanwhile, I’d better get back to the packing. I’ve been labelling and packing for three days now! Still hoping to make some more mens’ jumpers at the beginning of next week, then that’ll be it! Woolfest here I come 🙂

 

 

 

 

 

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To Etsy, or not to Etsy, that is the question…

Talk about having all your eggs in one basket! Don’t get me wrong, I love my new website, but internet sales have fallen in number since I moved all my internet shop over here.

SW17.1I don’t think it’s because folk don’t like my work anymore, or that it’s too expensive, I just think that I am competing with the big boys such as Etsy and Ebay in the search listings.

I’ll say it again, I love my new website – I love its design (thank you Cool Terry from TWDA and Gemma from Yellow Cherry Design), I love having my blog on the same site rather than blogspot. I love having the shop there, but I can see from the list of key words used to find the website that it is my brand that is bringing folk here. In other words, they are searching specifically for me, The Woolly Pedlar, however they are spelling it! (That’s another issue and one I wrote about in a previous blog: ‘There are 2 l’s in Woolly!)

AW27 I closed my Etsy shop originally when this website was created for many reasons, most of all being that I didn’t want to spread my stock too thinly or get in a muddle. With making one off items, it’s hard enough keeping track of what sells at Farmer’s Markets and events, and what sells online. I have on more than one occasion had to apologise when I’ve sold a pair of armwarmers at a market then had a customer order the same pair online. This means it is vital to keep online stock seperate from that which is destined for the stall.

 

IMG_4195This of course means I need a big stock and this was always a problem in the past, as I was in the fortunate position of selling my woolly creations as fast as I could make them. Not so any more! I have a fairy godmother in the form of Julie who I introduced to you in the blog ‘Getting Some Help‘. Julie leaves all the designing of coats and jumpers, and the making of scarves and armwarmers to me, but she is a whizz at making my patchwork ponchos and bedspreads. This has meant that I now have plenty of stock not only for Woolfest, which is my next big event (more on that later), but I now have enough to keep a good selection on the shop and to reopen my Etsy shop which I’ll do after Woolfest. Hopefully then I’ll catch those who are searching on Etsy or looking down the Google tube for something specifically handmade and upcycled.
I’ll let you all know when that happens, and who knows, I may even open a Folksy shop while I’m at it!

Back to Woolfest! Are you coming? This is my favourite event of the year, and takes place in the Farmer’s Mart at Cockermouth on the western edge of the Lake District. It is two days of everything woolly, a celebration of sheep and their wonderful wool, and I for one can’t wait! It is on 26th and 27th June this year. If you are coming, you’ll find me in row K and I look forward very much to seeing you there!

Woolfest-2015In the meantime, you can catch up with all my woolly goings on over on Facebook, Twitter and Instagram – just search for The Woolly Pedlar, but remember, there are 2 l’s on Woolly!

 

 

 

 

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