The Power of Twitter

Following on from last week’s post, about the Highs and Lows of Using Facebook as a Small Business, I thought I’d write this week about the ‘Power of Twitter’. I love Twitter, and it has helped me link up with some awesome people and has provided many business opportunities.

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It was through Twitter I met Gavin Forster. (It was in fact through Northeasthour on Twitter, but more of that later.) Gavin has a photography business, Gavin Forster Photography and was looking for designs to photograph to jazz up his website. He had seen a tweet of mine showing my brightly coloured, upcycled, woolly creations and thought my work was just what he was looking for. Gavin picked  a suitcase full of my sweatercoats and jumpers and took them off on a photoshoot with one of his models. I was delighted, as I got some absolutely stunning photos, many of which I still use today, and Gavin was delighted too as he got a lots of very funky shots.

The black and white sweatercoat above is one of his shots, as are these two and all three remain firm favourites of mine.

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Only last week, I came across Chris, who has a workshop called Quercs down in Skipton where he makes upcycled furniture using reclaimed timber. Chris had tweeted about his gallery opening, and his hunt for fellow upcyclers to exhibit there. I’m happy to say that through the power of Twitter, Chris and I started talking and last week I sent down a big box of bedspreads, throws and cushions to Skipton. Chris’ furniture and my bedspreads go beautifully together. Quercs is now added to the list of stockists of my upcycled woolly wares, thanks to the power of Twitter.

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One of the most unusual commissions to date has to the the coffin cosy I was asked to make for Divine Departures, a funeral parlour in Gateshead.(Unfortunately no longer in business). Divine Departures were after a covering for their cardboard caskets that fitted with the ecofriendly nature, and found me through #Northeasthour.

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 Northeasthour, is an hour dedicated to north east businesses and is hosted by Helen Armstrong on Twitter, every Monday from 8-9pm and on Tuesdays from 1-2pm. The idea being that is you tweet anything with the hashtag #northeasthour then this can be easily spotted and retweeted or commented on by others joining in with the hour. There are many different ‘hours’ over on Twitter, far too many to join in with them all, but living in the north-east, I’ve found #northeasthour to be a tremendously supportive community. I’ve even had my carpets cleaned by a guy who I found through #northeasthour.

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It was through the power of Twitter that ITV got in touch. They has seen my work and were looking for a small business to interview for a broadcast about the election and how it was affecting businesses in the northeast. I was picked as I was a small business that appeared to be doing well. It was a fantastic opportunity to talk about my work, and the crew spent a lot of time with me, filming at home, and in Hexham at The Farmer’s Market.

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The list of contacts made and friendships forged could go on. In just 140 characters, Twitter invites you to tweet. Hashtags are used to help people find tweets. So for example, I tweeted about my latest sweatercoat today. I tweeted ‘This latest sweatercoat has a stonking great hood! #ecofashion’. I then included the link to my website and this photograph. A great opportunity to show what I’ve just made, and the #ecofashion hashtag means those searching for tweets on the subject will hopefully find mine! It really is as simple as that.
If you have something to tell the world, I really would suggest you give Twitter a go.

If you want to follow me on Twitter, I’m @Woollypedlar.

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