Talk about having all your eggs in one basket! Don’t get me wrong, I love my new website, but internet sales have fallen in number since I moved all my internet shop over here.
I’ll say it again, I love my new website – I love its design (thank you Cool Terry from TWDA and Gemma from Yellow Cherry Design), I love having my blog on the same site rather than blogspot. I love having the shop there, but I can see from the list of key words used to find the website that it is my brand that is bringing folk here. In other words, they are searching specifically for me, The Woolly Pedlar, however they are spelling it! (That’s another issue and one I wrote about in a previous blog: ‘There are 2 l’s in Woolly!)
I closed my Etsy shop originally when this website was created for many reasons, most of all being that I didn’t want to spread my stock too thinly or get in a muddle. With making one off items, it’s hard enough keeping track of what sells at Farmer’s Markets and events, and what sells online. I have on more than one occasion had to apologise when I’ve sold a pair of armwarmers at a market then had a customer order the same pair online. This means it is vital to keep online stock seperate from that which is destined for the stall.
This of course means I need a big stock and this was always a problem in the past, as I was in the fortunate position of selling my woolly creations as fast as I could make them. Not so any more! I have a fairy godmother in the form of Julie who I introduced to you in the blog ‘Getting Some Help‘. Julie leaves all the designing of coats and jumpers, and the making of scarves and armwarmers to me, but she is a whizz at making my patchwork ponchos and bedspreads. This has meant that I now have plenty of stock not only for Woolfest, which is my next big event (more on that later), but I now have enough to keep a good selection on the shop and to reopen my Etsy shop which I’ll do after Woolfest. Hopefully then I’ll catch those who are searching on Etsy or looking down the Google tube for something specifically handmade and upcycled.
I’ll let you all know when that happens, and who knows, I may even open a Folksy shop while I’m at it!
Back to Woolfest! Are you coming? This is my favourite event of the year, and takes place in the Farmer’s Mart at Cockermouth on the western edge of the Lake District. It is two days of everything woolly, a celebration of sheep and their wonderful wool, and I for one can’t wait! It is on 26th and 27th June this year. If you are coming, you’ll find me in row K and I look forward very much to seeing you there!